I'm a designer, artist, creative thinker, adventure-seeking biker and croissant enthusiast based in (mostly) sunny Sydney.
My work goes well beyond making things look good (although I'm rather fond of that part). I'm passionate about the bigger picture - from brand strategy, positioning and proposition development to shaping products, solving problems and bringing ideas to life.
With a background in Fine Art and Graphic Design, I combine creativity, psychology and strategic thinking to understand what makes people tick and why certain brands resonate. My expertise spans brand and product development, visual identity, packaging, art direction and creative leadership. I love getting involved from the initial idea through to the final execution.
I've had the pleasure of working with brands including Nuzest, L'Oréal, Coty, GSK, Unilever, Lucozade, Ribena, Horlicks, The Man Shake, Scott's, Rescue Remedy, Arnicare, Spatone and Bach Flower Remedies.
My experience spans global FMCG brands to startups, across healthcare, beauty, food, nutrition and medicinal cannabis, including highly regulated industries. I'm equally passionate about supporting not-for-profits, because good design should do more than just sell things.
Whether it's building a brand, shaping a product proposition or untangling a tricky creative challenge, I love getting stuck in.
A little beyond design...
When I'm not obsessing over the finer details of a project, I'm probably out exploring on my motorbike. I have a soft spot for dusty trails, spontaneous adventures and getting a little lost along the way. There's something about life on two wheels that keeps me curious, challenges my comfort zone and reminds me that sometimes the best ideas come when you take the scenic route.
Otherwise, you'll find me painting, getting lost in nature or on a very important mission to find Sydney's best croissant.
Whether you're looking for a creative partner, a strategic thinker, a fresh perspective or someone to help turn a big idea into something meaningful, I'd love to hear from you.
How can I help you?
Brand Strategy, Positioning & Identity: Building distinctive brands, defining what makes them relevant and creating identities that connect with the right audience.
Product Innovation & Development: Identifying opportunities, shaping propositions and transforming ideas into meaningful products people actually want.
Packaging Design & Development: Creating impactful packaging that balances creativity, functionality, commercial objectives and regulatory requirements.
Creative Direction & Communications: Developing compelling creative concepts, campaigns and visual communications that bring brands to life.
Creative Problem-Solving & Consultancy: Untangling complex challenges, challenging assumptions and finding thoughtful, effective solutions.
Systems, Processes & Creative Operations: Building workflows and operational structures from the ground up, streamlining processes and helping businesses work smarter.
Project Management & Delivery: Managing projects from initial concept through to execution, coordinating stakeholders, resources, timelines and deliverables.
Creative Leadership & Team Development: Leading, mentoring and supporting creative teams, providing strategic direction and helping people do their best work.
