Brief: A heritage homoeopathic brand based on 38 individual remedy SKUs has been losing visibility on shelf as more competitors have been stepping into the category. The brief was to create an eye-catching update that retained heritage whilst also assisting in category navigation across 7 need-states.
Solution: Leveraging colour segmentations and illustrations in order to create ease of navigation whilst giving the brand a brighter personality, without losing brand heritage.
BACH REMEDIES // Before
