Nuzest

Brief: Nuzest’s Clean Lean Protein bars are a plant-based, high-protein snack for when you’re on-the-go. Available in three delicious flavours - Coconut & Lemon, Almond & Vanilla, and Peanut Butter & Chocolate. The task at hand was to reflect the quality, efficacy, and the delicious flavours through pack and comms design. The design needs to speak clearly and simply to the consumer whilst also delivering global shelf stand-out amongst the competition.

Solution: It was important to create a story of simplicity, led by flavour first – a visual sensory take on ‘eating with your eyes’ focusing on the ingredients as the core focal point on pack whilst retaining full brand equity. The challenge was to capture visually enticing images of ingredients that would not only look truly tasty, but also work well across both pack and print assets.