Brief: Scott’s Cod Liver Oil is a family trusted brand with a strong presence within Africa and Asia. This heritage brand needed an overhaul on both pack and identity, an update that would retain the core components and familiarity yet bring an element of simplicity.
Solution: Updating a brand that has over 100 years of history and heritage behind it was a delicate ask, famously known as the ‘Man with a fish on his back’, this was a core element that had to be carefully translated into the modern age with ease of replication across both pack, print and digital.
SCOTT’S // Before & after