LYNX X XBOX // Key Visual
Brief: With a new Xbox on the way, Lynx was presented the opportunity of creating a partnership launch - requirement to create a gift pack alongside a launch proposition that would reflect both gaming culture alongside the classic Lynx effect.
Solution: Partnering with one of the most dominant male personal care brands and the largest gaming brand to create an enticing gift set, which, not only promotes the unique collaboration between the two but also retains strong brand equity whilst driving excitement for purchase intent.
LYNX X XBOX // Final gift pack
LYNX X XBOX // Concept development