Clarisonic | Final design
Clarisonic | Concept development
Brief: As an established leader in sonic skincare technology, Clarisonic had built a strong reputation within the female beauty market. The challenge was to introduce Mia Men to a new male audience, encouraging them to embrace skincare as part of their everyday routine. The packaging needed to communicate performance, innovation and efficacy, while positioning the product as a desirable piece of personal technology rather than a conventional skincare tool.
Solution: aking inspiration from premium technology and consumer electronics, I developed a bold, sophisticated packaging direction that blends innovation with a distinctly masculine aesthetic.
A predominantly black palette, metallic detailing and striking orange accents create a sleek, high-performance feel, while dynamic sonic-inspired graphics reinforce the product's technology and functionality. The prominent product imagery places the device at the centre of the design, highlighting its form, features and premium finish.
The result is a contemporary packaging concept that shifts the perception of skincare from a beauty ritual to an essential piece of everyday technology, designed to spark curiosity, communicate performance and encourage purchase.