Brief: To create a distinctive brand that brings together a love of cats, a passion for motorbikes and a commitment to sustainability. Designed for adventure riders, the brand offers practical, thoughtfully designed accessories, from rugged riding socks to protective dust covers - made for life on and off the beaten track.
Solution: A distinctive and versatile brand identity that blends subtle feline characteristics and organic curves with the timeless aesthetic of old-school motorcycle brands. At its heart is a bespoke, hand-crafted typeface, with the letter ‘f’ thoughtfully shaped to resemble a cat’s tail, a playful yet subtle nod to the brand’s feline inspiration. The result is a cohesive and characterful identity that translates effortlessly across digital and print applications.
Involvement: Brand design, Art Direction, Key Visuals, Video