The Man Shake | GO Packaging and photoshoot
The Man Shake | Photoshoot
The Man Shake | Key Visual
Brief: The Man Shake & The Lady Shake have been an Aussie staple brand for over 9 years, with a need to reach a broader market, the task of creating an entirely new strategy for the brand was presented - the first product being a healthy morning shake with coffee.
Solution: Developing an entirely new brand architecture involved preserving essential elements. encompassing packaging design, the inaugural studio photo shoot for the company, and the creation of advertising and promotional assets. These assets were strategically crafted to facilitate AB testing in both e-commerce and retail environments, ensuring a comprehensive and effective brand transformation.
Involvement: Packaging design, Art Direction, Retouching, Off-pack design